Box Office Deals
Charlie and The Chocolate Factory held on to first place followed by The Wedding Crashers. I hope this goes a long way to prove two very important points to Hollywood moguls. First, well-done family films will always bring home the green. Second, there is still a place for the true adult comedy.
There has been a disturbing trend for several years now in which a studio takes a screenplay obviously written for adults and waters it down in order to achieve a PG-13 rating. Let's face it, adults like going to movies where there aren't any kids around, but they also like taking their families to the movies. the biggest failures at the box office have been films that should have never been rated PG-13. For instance, this weeks bomb The Island, finished in fourth place. Based on the premise, and the sexual tensions inherent to the plot, that film had no business seeking a PG-13 rating. The Bad News Bears came in fifth. In order for that film to truly work, it needed to be rated-R. (Granted, the original scored a PG. However, that was back when nudity was about the only thing that necessitated an R-rating.)
Movie goers are not stupid. They know when a film has been watered-down to meet that precious PG-13 rating and would just as soon wait to rent them at the local video store. If the moguls aren't willing to take a chance on the audience by delivering the kind of film the story dictates, then the audience simply won't be there.
The third place finisher this weekend was the Fantastic Four. Of the three PG-13 films in the top-five, it is the only one aptly rated. Which might explain why the movie has stuck around for so long. See, teenagers also know when a movie has been compromised just so they are able to walk in without a parent or guardian. Maybe they're getting tired of being used?
Let's hope the top-two send Hollywood the message they need to hear.
There has been a disturbing trend for several years now in which a studio takes a screenplay obviously written for adults and waters it down in order to achieve a PG-13 rating. Let's face it, adults like going to movies where there aren't any kids around, but they also like taking their families to the movies. the biggest failures at the box office have been films that should have never been rated PG-13. For instance, this weeks bomb The Island, finished in fourth place. Based on the premise, and the sexual tensions inherent to the plot, that film had no business seeking a PG-13 rating. The Bad News Bears came in fifth. In order for that film to truly work, it needed to be rated-R. (Granted, the original scored a PG. However, that was back when nudity was about the only thing that necessitated an R-rating.)
Movie goers are not stupid. They know when a film has been watered-down to meet that precious PG-13 rating and would just as soon wait to rent them at the local video store. If the moguls aren't willing to take a chance on the audience by delivering the kind of film the story dictates, then the audience simply won't be there.
The third place finisher this weekend was the Fantastic Four. Of the three PG-13 films in the top-five, it is the only one aptly rated. Which might explain why the movie has stuck around for so long. See, teenagers also know when a movie has been compromised just so they are able to walk in without a parent or guardian. Maybe they're getting tired of being used?
Let's hope the top-two send Hollywood the message they need to hear.
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